Discover Saint John aimed to enhance its online presence and boost tourism by showcasing the city's attractions, events, and accommodations. The primary goal was to create an engaging, user-friendly, and mobile-responsive website that serves as a comprehensive guide for potential visitors.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
Reactdrupal
Understanding the challenge
The project began with a thorough analysis of current tourism trends, visitor needs, and competitive benchmarks. Stakeholder interviews and user surveys were conducted to gather insights into the functionalities and content most valued by users.
Finding the right solution
Using Drupal 8/9 as the backbone CMS for its flexibility and scalability, the Rollin team designed a multilingual, modular, and component-based website architecture using ReactJS as the frontend technology.
This approach allowed for easy content updates and integration of interactive elements like the real-time Fundy Tide Watch. The Rollin team also developed a custom event management dashboard, a trip planner widget, and a complete accommodations and multi-tiered members directory.
Delivering outstanding results
The redesigned website saw a significant increase in visitor engagement, longer session durations, and a lower bounce rate. Online bookings and inquiries grew by an estimated 30%, an increase directly attributed to its ease of use, unique functionalities, intuitive design, and a comprehensive content strategy. The website's SEO performance also improved, leading to higher search engine rankings, and increased organic traffic.
Increased Bookings and Inquiries
Improved Visitor Engagement
Reduced Bounce Rate
Enhanced SEO and Organic Traffic
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