Haribo, famous for its Goldbears and colorful fruit gummies, needed a contest management platform to run promotional campaigns across Canada. The company wanted a secure backend solution that would make online contest deployment easier while growing their email subscriber base for future marketing initiatives.
Platforms:
Web, Desktop, Mobile
Deliverables:
Contest System, Integrated Microsites
Tech stack:
LaravelVueNuxt
Understanding the challenge
Multiple contests needed to run simultaneously with strong security protocols for participant data. Haribo needed a platform that could handle high entry volumes, automate prize distribution, and generate detailed reports for each campaign. Different regional promotions required flexible configuration options without compromising system integrity.
Finding the right solution
Rollin developed a web application using Laravel and NuxtJS that generates fast-loading contest microsites. Security drove every development decision. From prize allocation to detailed reporting, the platform provides all the tools needed to launch nationwide promotions efficiently. Each microsite loads quickly while maintaining secure data protection.
Delivering outstanding results
The platform now manages multiple contests across Canada, driving strong engagement with each campaign. Hundreds of thousands of participants enter every promotion, showing genuine public interest in Haribo contests. More importantly, the system has built a substantial subscriber database that supports ongoing marketing efforts.
1.5M+ Combined Contest Entries
500k+ New Email Subscribers
200 Cool Prizes Distributed
Case studies