Rollin built a B2B platform for Imperial Manufacturing Group, a leading Canadian HVAC manufacturer based in Richibucto, New Brunswick. With more than 1,300 products ranging from registers and grilles to ventilation components, Imperial needed a powerful digital catalog on Craft CMS to support distributors and contractors across North America.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
Craft CMS
Understanding the challenge
Building a catalog for over 1,300 HVAC components required search performance beyond standard CMS capabilities. Distributors needed instant access to technical specifications, installation PDFs, and accurate product categorization. Ensuring technical precision and ultra-fast search performance was essential for B2B workflows.
Finding the right solution
Rollin implemented Elasticsearch to index all product specifications for instant, millisecond-level search results. Each product entry in Craft CMS includes structured technical data, linked datasheets, and PDF installation guides. The platform also integrates interactive 3D product views, supported by a scalable search infrastructure covering all product categories.
Delivering outstanding results
The search infrastructure now returns results instantly across Imperial’s entire HVAC catalog, dramatically improving distributor efficiency. Product navigation is clearer, technical documentation is directly accessible, and the platform scales easily as new product lines are introduced.
Rapid Technical Product Search
Compressed Quote Preparation Time
Organized Product Navigation
Accessible Technical Documentation
Case studies