InnoviCares operates Canada's first multi-manufacturer prescription savings card program. Patients save on brand-name medications through a free card system that coordinates directly with pharmacies. Rollin rebuilt their platform on CraftCMS 5, implementing bilingual functionality alongside advanced integrations for card distribution and medication discovery.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
Craft CMS
Understanding the challenge
InnoviCares wanted a platform refresh to better serve two distinct audiences: patients seeking prescription savings and healthcare professionals managing card distribution. The information architecture needed restructuring to create dedicated pathways for each user group while maintaining pixel-perfect execution of detailed brand guidelines. Digital wallet integration worked alongside provincial medication databases to add technical depth to the build.
Finding the right solution
Craft CMS 5 provided the foundation for bilingual content management, supporting dynamic brand pages with customizable color schemes. Our team built API integrations with Apple Wallet and Google Wallet that enable instant digital card delivery directly to user devices. A custom pharmacy finder tool connects users with participating locations through map functionality, while the medication database organizes coverage by province and builds filterable list and grid views with integrated PDF generation and print support.
Delivering outstanding results
The new innoviCares platform transforms how users interact with prescription savings. Patients now move from search to card access in just a few steps, while healthcare professionals experience a clearer, faster process for supporting their patients. The rebuild strengthened reliability, simplified maintenance, and aligned the platform with modern accessibility and performance standards.
Improved Medication Discovery
Faster Card Distribution
Better Healthcare Professional Tools
Clearer User Pathways
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