Irving Consumer Products operates manufacturing facilities across Canada and the United States, producing household paper products and baby diapers under multiple brand names. The corporate website functions as a central hub connecting product lines including Royale, Majesta, and Scotties while communicating company information to various audiences.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
Optimizely
Understanding the challenge
A corporate site serving multiple audiences requires careful information architecture, particularly when investors, job seekers, and consumers each need distinct navigation paths and content types. Manufacturing facility locations spanning multiple jurisdictions demanded structured content organization, while environmental initiatives like the tree planting program needed clear presentation alongside operational data.
Finding the right solution
Rollin implemented Optimizely CMS as the content management foundation, separating corporate-level content from brand-specific sections to serve each audience effectively. The page tree structure enables content editors to manage facility information, career postings, and sustainability data without developer intervention, while responsive breakpoints maintain usability across all devices.
Delivering outstanding results
The platform distributes content across different audience segments while allowing corporate information to exist independently from product brand sections. Content editors now update facility details and career opportunities through the CMS interface, and the site renders correctly across desktop, tablet, and mobile devices while maintaining visual hierarchy throughout.
Multi-audience Content Distribution
Independent Content Management
CMS-driven Updates
Cross-device Rendering
Case studies