Rollin delivered three websites for Greater Moncton organizations addressing different community needs. While Magnetic Hill Zoo focuses on conservation education and seasonal events, Experience Moncton takes a broader tourism approach. Immigration Greater Moncton serves newcomers navigating settlement services. Despite varying purposes, all three projects share Drupal foundations and bilingual capabilities.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
drupal
Understanding the challenge
Greater Moncton needed websites for three organizations serving vastly different audiences. Event promotion became priority for the zoo, particularly around Wild Lights seasonal programming. Tourism faced different demands—pulling regional performances into one calendar visitors could use for planning. Immigration required organizing settlement information into clear pathways for newcomers unfamiliar with Canadian systems.
Finding the right solution
Drupal gave us flexibility to build three distinct platforms. For the zoo, we concentrated on visual impact through dynamic galleries and event calendars. Tourism needed functional calendar modules pulling regional performances with downloadable PDF guides. Immigration's site works differently, structuring content around newcomer needs rather than organizational charts.
Delivering outstanding results
The three platforms now serve their specialized audiences with measurable impact. Zoo attendance grew through improved event visibility, particularly for seasonal programming like Wild Lights. Cultural tourism benefits from centralized discovery bringing regional activities together. Newcomers navigate settlement more easily using organized resources. Administrative teams across all sites maintain content independently through their CMS.
Improved Event Promotion
Regional Tourism Discovery
Organized Settlement Resources
Strengthened Municipal Web Presence
Case studies