Scotties manufactures facial tissue in the United States and emphasizes environmental practices in product messaging. Brand website communications focus on sustainability initiatives including carbon neutrality claims and forestry management by affiliated J.D. Irving Limited operations, with consumer engagement occurring through email newsletter signups.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design
Tech stack:
Nuxt
Understanding the challenge
Environmental messaging requires factual presentation, necessitating links to detailed Irving Consumer Products sustainability documentation for credibility. Email capture forms need minimal friction while connecting to marketing platforms, and content updates occur infrequently compared to promotional sites.
Finding the right solution
Rollin developed the site with Nuxt.js to optimize initial load times. Environmental content hierarchy places carbon neutrality and reforestation statistics prominently to establish credibility through clear data presentation, while newsletter forms connect to marketing automation endpoints and external links provide supporting documentation.
Delivering outstanding results
The site loads quickly on initial requests, letting environmental content display clearly without unnecessary interactive elements while data speaks for itself. Newsletter subscription forms process submissions to marketing platforms reliably, and external links to Irving Consumer Products provide supporting documentation while the static approach requires minimal server resources.
Fast Initial Load Times
Improved Load Performance
Marketing Platform Integration
External Documentation Links
Case studies