Senses New Brunswick is an interactive experience that introduces visitors to the province through sound, movement, and story. Rollin partnered with Tourism New Brunswick to design a microsite that blends narrative design, animation, and audio into a sensory journey reflecting the province’s energy and character.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Interactive Experience
Tech stack:
NuxtVuePrismic
Understanding the challenge
Tourism New Brunswick wanted to move beyond static campaigns and present destinations in more expressive ways. Building an interactive platform that translates the feeling of being there—landscapes, atmosphere, seasonal character—into a digital format required maintaining bilingual access, meeting accessibility standards, and keeping technical performance efficient across all devices.
Finding the right solution
Rollin built the site on Nuxt.js and Vue 3, using Prismic as a headless CMS for flexible content updates. This foundation allowed the team to create a structure where scroll-driven animation, ambient audio, and seasonal visuals work together to form a cohesive rhythm.
Each element was then optimized for performance and accessibility across all devices. For the fall campaign, a survey pop-up was integrated to capture visitor feedback without disrupting the experience.
Delivering outstanding results
The experience gives Tourism New Brunswick a new digital voice, one that feels dynamic and immersive without relying on heavy design.
Visitors engage more deeply, guided by an interface that reacts naturally to their movement. The platform now supports ongoing campaigns and future interactive storytelling initiatives.
Higher User Engagement
Increased Exploration Time
Clearer Brand Expression
Flexible Foundation for Future Campaigns
Case studies