As Canada's largest fine-wine importer, The Vine Agency needed to modernize its digital presence and launch online sales. The company sought a complete website redesign with integrated e-commerce functionality, allowing direct sales to consumers and licensees while maintaining real-time inventory synchronization across physical retail locations nationwide.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design, E-Commerce
Tech stack:
Craft CMSCommerce7
Understanding the challenge
Developing a premium wine e-commerce platform demanded several technical integrations: connecting existing Commerce7 point-of-sale terminals, complying with AGCO case-only sales regulations, and managing a sophisticated catalog spanning multiple wine regions and vintages. Distinct purchasing workflows for retail customers versus licensed establishments, combined with a refined visual identity befitting luxury wine importation, presented complex design challenges.
Finding the right solution
Rollin developed the platform on Craft CMS with full Commerce7 integration, unifying inventory and transaction management across all channels. The design system modernized the brand aesthetic without abandoning its established identity. Commerce7 connectivity enables real-time synchronization between online orders and physical terminals, while advanced filtering allows navigation by region, winery, varietal, and price across eight countries.
Delivering outstanding results
The launch established online sales for Canada's premier wine importer, introducing direct-to-consumer purchasing for the first time in the company's history. Commerce7 integration eliminated inventory discrepancies between digital and physical channels, with accurate stock levels across all locations. Premium design elements now reflect the portfolio's caliber, with integrated compliance features maintaining adherence to provincial alcohol regulations throughout every transaction.
Direct-to-consumer Online Sales Channel Established
Unified Inventory Across Physical and Digital Locations
Premium Brand Presentation Matching Portfolio Quality
Full Regulatory Compliance for Alcohol E-Commerce
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