Hawk MarketingTourism Southeast New Brunswick

Southeast Regional Service Commission promotes tourism across thirteen municipalities in Westmorland and Albert counties. Website content showcases individual communities, tourism partners, and regional events, providing community descriptions, partner organization links, and seasonal event listings that serve potential visitors planning trips.

Platforms:
Web, Mobile, Desktop, Tablet

Deliverables:
Website, CMS, Web Design

Tech stack:
drupal

Tourism Southeast New Brunswick
Tourism Southeast New Brunswick

Understanding the challenge

Regional tourism promotion requires consistent presentation across multiple communities while maintaining individual identity, balancing standardization with customization needs for each municipality. Image-heavy content demands bandwidth optimization to maintain usability across varying connection speeds, while event calendar functionality needs content editor accessibility without code changes and partner organizations require dedicated sections with visual branding.

Finding the right solution

Rollin implemented Drupal with custom content types for communities and partners, establishing consistent data structures while image style configurations generate WebP variants automatically to reduce file sizes. View configurations create event calendar displays from date fields without custom development, and external URL fields handle partner organization links while responsive image markup delivers appropriate sizes for each viewport.

Delivering outstanding results

Content editors manage community profiles and partner information through the administrative interface while maintaining site currency without technical intervention, and image uploads automatically generate optimized WebP versions to reduce bandwidth consumption. Event calendars populate from editor entries without custom code, partner organization links direct visitors to external tourism association sites, and responsive images serve appropriate file sizes based on device capabilities.

Editor-managed Content
Automatic WebP Conversion
CMS-driven Calendars
External Partnership Linking

Case studies