The City of Moncton, NB, aimed to overhaul its online presence to provide a more user-friendly, accessible, and informative website for residents and visitors. The primary goal was to enhance user engagement, streamline content management, and offer a robust platform for city services.
Platforms:
Web, Mobile, Desktop, Tablet
Deliverables:
Website, CMS, Web Design, Design System, UI/UX
Tech stack:
drupal
Understanding the challenge
Our initial discovery phase involved thorough stakeholder interviews and an analysis of the existing website's performance metrics. This process illuminated key areas for improvement: navigation, content findability, mobile responsiveness, and multilingual support. Our team also identified the need for a scalable platform that could support dynamic content and integrate with existing city third-party services and ArcGIS databases.
Finding the right solution
Our team developed the new Moncton website using Drupal 8/9/10 with agile methodology. We delivered user-centric design improvements, integrated third-party services including parking/ticketing systems and ArcGIS data synchronization, and leveraged Drupal's module ecosystem for multilingual support. We implemented performance optimizations through caching and responsive design while maintaining SOC2 security compliance and accessibility standards across all devices.
Delivering outstanding results
The revamped Moncton website delivered exceptional results, exceeding all original KPIs within three months post-launch. We achieved significant increases in user engagement through improved session duration and reduced bounce rates. Mobile responsiveness enhancements dramatically improved navigation efficiency and user time on site. Our team successfully implemented WCAG 2.1 AA accessibility compliance, ensuring broader audience reach and inclusive user experience across all platforms.
Increased User Engagement
Reduced Bounce Rates
Improved Mobile Navigation
WCAG 2.1 AA Accessibility Compliance
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